Meta Advertising Policies in 2025: What You Need to Know

Overview of Meta Ad Policies

Meta's advertising policies exist to create a safe experience for users. Understanding them helps you:

• Get ads approved faster
• Avoid account restrictions
• Build sustainable ad accounts

Prohibited Content Categories

Absolutely Prohibited

• Illegal products/services
• Discriminatory practices
• Tobacco and related products
• Drugs and drug-related products
• Weapons and explosives
• Adult content and services

Restricted Categories

• Alcohol (age-gated, location-restricted)
• Dating services (requires authorization)
• Real money gambling (heavily regulated)
• Cryptocurrency (requires approval)
• Political ads (requires verification)

Common Rejection Reasons

Best Practices for Approval

• Be accurate and honest
• Disclose material information
• Use authentic testimonials
• Link to compliant landing pages
• Respond quickly to review requests