guides14 min read
Understanding Meta Advantage+ Sales Campaigns: 2025 Guide
Everything you need to know about Meta Advantage+ campaigns. Learn how ASC works, when to use it, and optimization strategies for maximum ROAS.
Emily Watson
Marketing Director | January 8, 2025
What is Advantage+ Shopping Campaigns?
Advantage+ Shopping Campaigns (ASC) is Meta's AI-powered campaign type that automates audience targeting, creative selection, and placement optimization. It's designed specifically for e-commerce advertisers who want to maximize online sales.
How ASC Differs from Traditional Campaigns
| Feature | Traditional Campaigns | Advantage+ Shopping |
|---|---|---|
| Targeting | Manual audience selection | AI-automated |
| Creative | Manual selection | Dynamic optimization |
| Placements | You choose | All placements |
| Learning | Per ad set | Account-level |
When to Use Advantage+ Shopping
ASC works best when:
- You have a product catalog with 10+ products
- Your Pixel has 50+ conversions per week
- You want to simplify campaign structure
- You're struggling with audience fatigue
Best Practices for ASC
Common ASC Mistakes
- Using too few creatives (need 10+ minimum)
- Setting audience caps too tight
- Not excluding recent purchasers
- Judging too early (before 50 conversions)
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